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We read your website the way your buyer does. Then we show you where the value leaks out, and the sale with it.
Not an SEO audit. It scores the proposition itself: whether you are clear, different, believed, wanted and easy to buy. Free, about two minutes.
Free. One website in, a full value read out in a minute or two.
A capability statement, company profile, one-pager or sales deck. We read the text and audit it alongside your site.
Who you want to beat. We compare your value against theirs and show where you win and where they do.
Most audits take 1 to 2 minutes. We read your homepage and the key pages of your buyer journey.
‘3 years, with endless management meetings, and Step Change nailed it in one morning.’Eric HessManaging Director, AGSERV
‘So far beyond any consultant I have worked with.’Kim OverallSr Vice President, Sony Home Entertainment
‘Step Change grasps concepts very fast and are unbelievably creative, crafting amazing copy.’Jost StollmannExecutive Director, Tyro Payments
‘The audit’s most useful output isn’t the score. It is the second or two after a confident founder pastes in her own website, watches the number load, and goes quiet.’Grit Daily · Jordan French
A proper audit takes up to two minutes.
Want some company while the AI does the work? Ashton explains what you're about to get, and why it matters. Two minutes, same as the audit.
Five dimensions, each scored out of 20, adding up to your score out of 100. 10 is sector average, 20 is outstanding, 0 is a complete miss. Hover an eye for what each one measures.
First, take your report. When you want to go deeper, review it with a Step Change strategist.
Book a free 25-minute strategy consult to review this with a Step Change strategist.
This audit runs the same method we use with clients and deliver from the keynote stage. It is a diagnosis, not a pitch. Nothing in it is designed to flatter you. Read it, argue with it, and fix what it finds.
"We exist to help challenger businesses outsmart their competitors." That starts with an honest diagnosis, even when it stings.
One last read: we scanned your own pages and collateral for the stock phrases every business reaches for, the ones on the bingo card. Here is where your language landed.
P.P.S. We play Value Proposition Cliché Bingo live on stage, and the same clichés come up every time.
You've spent two minutes waiting.
We've spent the tokens doing the work.
Before we reveal the real gold,
we just need to know you're a real person.
No spam. No pestering. We promise.
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